Google Shopping

Version v2.9.3
Platform Magento 2
Last Updated 8 December 2025

How the Identifier Exists attribute Works

Understanding the identifier_exists attribute in the Google Shopping Feed extension. This attribute tells Google whether your product has standard identifiers (GTIN, Brand, MPN) or not. Essential for custom-made goods, vintage items, and other products without barcodes.

What Is Identifier Exists?

Google requires products to have at least two of three identifiers:

  1. GTIN (EAN, UPC, ISBN)
  2. Brand
  3. MPN (Manufacturer Part Number)

When a product doesn't have these identifiers, you need to tell Google by setting identifier_exists to false. Otherwise, Google assumes identifiers exist and may reject your products.

Configuration Options

Location: Magmodules → Google Shopping - Feed → Advanced Options

Add Identifier Exists

Option Behavior
Activate Sets identifier_exists=false for all products
Activate when less than two Sets false only for products missing 2+ identifiers
Deactivate Assumes all products have identifiers (default Google behavior)

Recommended: Use "Activate when less than two" for most stores. This automatically handles both identified and non-identified products.

When to Use identifier_exists=false

Products That Typically Need It

Custom-Made Products

  • Handmade jewelry, crafts, art
  • Made-to-order items
  • Personalized products

Vintage and Antique Items

  • Antique furniture
  • Vintage clothing
  • Collectibles

Books Before 1970

  • Pre-ISBN era publications
  • ISBN became standard in 1970

Store-Specific Bundles

  • Bundles you created (not manufacturer bundles)
  • Gift sets assembled by your store

Private Label Products

  • Your own brand without registered GTINs
  • White-label products

Products That Should NOT Use It

  • Mass-produced products from known brands
  • Books published after 1970
  • Electronics with model numbers
  • Any product with a barcode

How It Works

The extension checks each product for:

  1. GTIN attribute - Is it filled and valid?
  2. Brand attribute - Is it filled?
  3. MPN attribute - Is it filled?

With "Activate when less than two":

  • 2 or 3 identifiers → identifier_exists not added (defaults to true)
  • 0 or 1 identifier → identifier_exists=false added

Common Scenarios

Scenario 1: Mixed Inventory

You sell both branded products (with GTINs) and handmade items.

Configuration:

  • Add Identifier Exists: Activate when less than two
  • GTIN Attribute: Your EAN/UPC attribute
  • Brand Attribute: Your brand/manufacturer attribute

The extension automatically handles both types.

Scenario 2: All Custom Products

Your entire catalog is handmade or custom.

Configuration:

  • Add Identifier Exists: Activate

All products get identifier_exists=false.

Scenario 3: All Branded Products

You only sell products from established brands with GTINs.

Configuration:

  • Add Identifier Exists: Deactivate
  • Ensure GTIN and Brand are properly mapped

Troubleshooting

Products Rejected for Missing Identifiers

Problem: Google rejects products saying identifiers are missing.

Solutions:

  1. Enable "Activate when less than two" in configuration
  2. Verify GTIN attribute is correctly mapped
  3. Check that products actually have GTIN values filled

identifier_exists=false but Product Has GTIN

Problem: Product shows identifier_exists=false but has a barcode.

Cause: The GTIN attribute isn't mapped or the value is in wrong format.

Solution:

  1. Check GTIN attribute mapping
  2. Verify GTIN format (13 digits for EAN, 12 for UPC)
  3. Ensure no spaces or dashes in GTIN values

Warnings About Incorrect Identifiers

Problem: Google warns that GTINs are incorrect.

Common causes:

  • Wrong checksum (last digit)
  • Using MPN in GTIN field
  • Leading zeros missing

Further Reading

Need More Help?

Documentation:

Support:

Article Updated:
star star star star star
star star star star star
Alexandru-Manuel Carabus
Magmodules sets the bar for Magento module quality and support—we check their catalog first for client feature requests, and they’re our first choice for licenses.
Google 11 Nov 2025
star star star star star
star star star star star
Matt Austin
Possibly the fastest support response times of any Magento Extension vendor. Great extensions too!
Google 09 Sep 2025
star star star star star
star star star star star
Jan Privé
Dankzij de heldere uitleg en snelle reactie van Magmodules kon mijn vraag, en dus mijn Magento-probleem, binnen enkele uren worden beantwoord. Doeltreffend, zonder moeilijke termen, gewoon zo als het zou moeten zijn.... Bedankt!
Google 05 Sep 2025
star star star star star
star star star star star
Denis Metzler
To evaluate a provider, it is not enough to consider only the product offered, but also its after-sales service, such as support and troubleshooting. Magmodules has been extremely satisfactory at all levels on multiple occasions and sets the bar at the top when comparing the competition.
Google 02 Sep 2025
star star star star star
star star star star star
Bleijenberg winkelinrichting en materialen
Goed bereikbaar, reageren snel en denken oplossingsgericht. Een aanrader.
Google 30 Jul 2025
star star star star star
star star star star star
Patrick Verduijn
Magmodules biedt plugins aan die van hoge kwaliteit zijn tegen een goede prijs, waar dit bedrijf in uitblinkt is de bereidheid om de zeldzame feedback & problemen met de plugins te willen onderzoeken, mee te willen denken in het debuggen van problemen en goede oplossingen toe te passen. In mijn decennium ervaring met Magento & 3th parties is Magmodules absoluut een uniqum binnen de markt.
Google 25 Jul 2025
star star star star star
star star star star star
Erik de Groot
Magemodules heeft hele sterke Magento extensies en een proactieve support. Al jaren heel erg tevreden over jullie service en producten!
Google 18 Jul 2025
star star star star star
star star star star star
René Zeuner
We are using the Mollie Magento extension from Magmodules. It works excellently without flaws. Very fast, competent and friendly support. Thanks!
Google 30 Jun 2025
star star star star star
star star star star star
R. U.
Erg goed team, reageren snel en duidelijk en hebben met toegang tot onze database erg goed geholpen (eigenlijk een gratis customization).
Google 18 Jun 2025
star star star star star
star star star star star
Hugo de Groot
Uitstekende support! Wij gebruiken o.a. de Rich Snippets Suite extensie voor onze Magento 2 webshop (Hyvä) en hadden een specifieke vraag over structured data op PLP-pagina’s. Binnen no-time kregen we een inhoudelijk en duidelijk antwoord. Zeer prettig contact en goed onderbouwde uitleg. Absoluut een betrouwbare partner voor Magento-extensies!
Google 13 Jun 2025