Get Started with Magento 2 TikTok marketing integration

Get your Magento store connected to TikTok in minutes. This guide covers both the product feed setup for TikTok Catalog and event tracking with Pixel and Events API.

Prerequisites

Before you begin:

• TikTok Business Center account
• TikTok Pixel ID (for frontend tracking)
• Events API Access Token (for server-side tracking)
• TikTok Catalog set up in Ads Manager

Step 1: Enable the Module

1. Go to Stores → Configuration → Magmodules → TikTok - Feed
2. Set Enable to Yes
3. Click Save Config

Step 2: Configure Product Feed

1. In the Feed Generation Settings section:
   • Set Enable to Yes
   • Configure filename (default is fine)
   • Set cron schedule (recommended: Daily)
2. In the Attributes section:
   • Map your product attributes (Title, Description, Brand, GTIN)
3. Click Save Config
4. Click Generate Feed to create your first feed

Step 3: Set Up TikTok Pixel

1. Go to Stores → Configuration → Magmodules → TikTok - Pixel & CAPI
2. In the Pixel section:
   • Set Enable to Yes
   • Enter your Pixel ID
   • Select which events to track
3. Click Save Config

Step 4: Set Up Events API (Recommended)

For better tracking accuracy (bypasses ad blockers):

1. In the Conversion API section:
   • Set Enable to Yes
   • Enter your Access Token
   • Select which events to track
2. Click Save Config

Where to find your Access Token: TikTok Events Manager → Settings → Events API → Generate Access Token

Step 5: Upload Feed to TikTok

1. Go to Marketing → Magmodules TikTok → Data Feed Logs
2. Copy the feed URL from the latest generated feed
3. In TikTok Ads Manager:
   • Go to Assets → Catalogs
   • Add Data Feed → Scheduled Feed
   • Paste your feed URL
   • Set update schedule

Step 6: Verify Setup

Check Feed:

1. Go to Marketing → Magmodules TikTok → Data Feed Logs
2. Verify feed generated successfully

Check Pixel:

1. Install TikTok Pixel Helper browser extension
2. Browse your store
3. Verify events fire correctly

Check Events API:

1. Go to Marketing → Magmodules TikTok → Processing Queue
2. Verify events are being processed
3. Check TikTok Events Manager for server events

You're Done!

Your Magento store is now connected to TikTok. Products will sync via the feed, and customer actions are tracked through both Pixel and Events API.

Need More Help?

Documentation:

• All Help Articles - Complete documentation overview

Support:

• Contact Support - Get help from our team