Facebook Feed and Pixel

For many web shops, advertising via Facebook is the dé way to bring in new customers. For optimal results with your ads.

This extension takes all the work off your hands and makes a smooth link with Facebook in no time. With the Facebook Feed and Pixel extension for Magento® 2 generate a complete XML feed that can be loaded directly into your Facebook account.

Also implements the Facebook tracking pixel extension that you can enable on your web pages. With the pixel you can measure visits and gain insight into actions that visitors take to the shopping cart. 

The Facebook XML data feed

This additional supplement, an XML Data Feed, is fully compliant with Facebook's latest standards. With one push of a button you can create the feed manually.

For more convenience, you can also set up a cron job. That way, the feed is automatically updated every time it's uploaded to Facebook. You can set this for every hour of every day, depending on how often you want to fetch the feed in your Facebook account. 

Creating the feed is easy and flexible. You can include several data variables in the XML feed. You can even load garments directly into the feed via values. 

The Facebook Feed and Pixel extension for Magento® 2 is specially developed for Facebook. It takes into account Facebook's different shipping, categories and pixel requirements with e-commerce event trackers.

The Facebook tracking pixel

The Facebook tracking pixel for Magento helps you measure the effectiveness of your ads. You get in visits and actions that people perform on your webshop, such as purchases and adding items to the shopping cart. 

The pixel contains various order data to get an even better picture of your conversion and ROI on the Facebook campaigns. You can set the feed and view the pixel options per store.

Easy configuration

Once installed, the extension is easy to configure. In the back-end of Magento you can easily configure everything, such as pixel ID, attribute data, advanced options, filters, and general settings. 

You can also provide information for terms and conditions, product type, brands, part numbers, and other parameters. Advanced options allow you to set tax and specify specific pricing rules for your own business model, such as additional delivery mark fields.

You can also set filters as desired to exclude certain products from the Facebook Data Feed. This can be useful, for example, if the product stock of an item falls below a certain level.

About Facebook Business

Facebook Business allows you to create and manage ads and campaigns on Facebook. This extension is specially made to export all your products to the Facebook Business Advertising platform.

With the Facebook Feed and Pixel extension, you can easily update your Magento® 2 catalog export and use for ads on Facebook. Together with the Facebook tracking pixel is the perfect way to effectively advertise your products on Facebook.